+8 hrs / week
That's roughly the time founders tell us they used to spend on bookkeeping, vendor chasing, and answering "where's the report?" from the board.
The team behind your team — humans and AI running operations.
Bookkeeping, CRM, customer support, project ops — handled by senior fractional operators paired with AI agents. Six fixed-scope retainers for remote-first founders.
For founders running D2C brands, SaaS startups, agencies, and creator businesses across the US, UK, and EU.
We operate the tools you already use
- QuickBooks
- Xero
- HubSpot
- Pipedrive
- Stripe
- Shopify
- Intercom
- Zendesk
- Asana
- Linear
- Notion
- + 30 more
How Sturdwell works
Senior humans and AI agents — connected to all your work.
We pair senior fractional operators with modern AI agents. Together they run your bookkeeping, CRM, support, and ops — using the tools you already have. Outcomes, not hours. Fixed scope, no hourly billing.
- Senior operators do the judgment work
- AI agents handle the volume
- One secure email channel for all updates
Senior operators
AI agents
- Bookkeeping & finance
- E-commerce ops
- CRM & marketing ops
- Customer support ops
- Project & ops coordination
- Executive support
What it looks like in action
Your work, queued up and handled.
Every line of work flows through one tracked board. AI agents handle the volume, senior operators handle the judgment, and you see the whole queue.
| # | Client | Service | Task | Handler | Status | Updated |
|---|---|---|---|---|---|---|
| 01 | Acme D2C | Bookkeeping | Close March books | Senior op | Closed | 2h ago |
| 02 | NorthStar SaaS | CRM ops | Sync HubSpot pipeline · 47 contacts re-routed | AI agent | Running | 12m ago |
| 03 | Magnolia Studio | Support ops | Triage Intercom queue · 12 open | AI agent | Running | 8m ago |
| 04 | Beam Creator | Bookkeeping | Reconcile ad spend by channel | AI → Op | Awaiting review | 1h ago |
| 05 | Acme D2C | Project ops | Vendor follow-up · 3PL invoice | Senior op | Sent | 3h ago |
| 06 | NorthStar SaaS | Exec support | Calendar reshuffle · CEO Tue conflicts | Senior op | Done | 4h ago |
| 07 | Magnolia Studio | E-com ops | Inventory sync to 3PL · Shopify | AI agent | Running | 22m ago |
| 08 | Beam Creator | CRM ops | Newsletter list cleanup · 1,243 dupes | AI → Op | Awaiting review | 30m ago |
View task history →
All systems operational · synced 2s ago
What founders get back
More time. More headroom. More clarity.
Books always closed
Three working days after month-end. Not a week later. Not after we've chased you for receipts — we have ways of getting them.
Two hires / avoided
An ops manager plus a bookkeeper, replaced. You get senior people on the work, only the hours you actually need, and someone else manages the contractors.
Six service lines
Everything operations and finance, handled.
Each line is fixed-scope, fixed-price. Never hourly. Pick the one that's leaking; we'll route the right operator and AI stack.
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Bookkeeping & Founder Finance
Your books, closed three days after month-end. We handle the receipts, reconciliation, payroll prep, and sales tax — and send you a one-page summary your investors will actually read.
Learn more -
E-Commerce Operations
We run the day-to-day of your online store — inventory, listings, ad spend, returns, the supplier emails that pile up. You see the numbers, not the noise.
Learn more -
CRM & Marketing Ops
We don't build CRMs — we run them. Pipelines stay clean, leads get followed up on time, lists stay tidy, and the reports actually match the numbers in your bank.
Learn more -
AI Customer Support
We tune the chatbot, write the escalation rules, and have a human on standby when the AI gets out of its depth. Your customers don't notice the seam — they just feel heard.
Learn more -
Project & Ops Coordination
A fractional ops manager who actually owns it. Sprints, vendors, contractors, SOPs, the meeting that keeps getting pushed — handled. You stop being the project manager.
Learn more -
Executive & Workflow Support
Calendar, inbox, travel, meeting prep, expenses, the small finance work that adds up. The shape of a chief-of-staff role, without you having to hire one yet.
Learn more
How we work
How working together actually looks.
Four steps from a call to your team running in the background. No 90-day onboarding, no discovery sprint.
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01
We get on a call.
Forty-five minutes. You walk us through your stack.
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02
Things start clearing.
Last open month — closed. Support backlog — sorted. CRM mess — audited and tidied.
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03
A dedicated, secure email.
Signed under NDA. Status updates and small fixes flow through one channel — safe, traceable, never shared.
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04
Your team is ready.
From here, we're an extension of your team. Operations run in the background; you stay on building.
Not sure if we're a fit? Try us first.
Buy the diagnostic, book a 30-minute Cal slot, and walk us through your books and tools. Three days later we send back a written read on what's leaking time and money. Most founders share it with their accountant. About a third end up on a retainer with us.